Pelco Announces Strategic Rebranding Initiative

Pelco Products Inc., a leader in traffic hardware manufacturing, proudly announces the formation of Pelco Solutions—a significant step in the company’s evolution. This strategic initiative combines the market-leading brands of Pelco, PedSafety, TraffiCalm, Component Products, and Novax into a single comprehensive company. By formally uniting teams from across its family of brands into a single entity, Pelco Solutions leverages deep industry knowledge, market-leading product developments, and sales expertise to provide holistic solutions for traffic and pedestrian management and safety across the United States, Canada, and global markets. Pelco Solutions stands poised as the industry leader, ready to redefine the future of driver and pedestrian safety.

 

A Message from the CEO:

“This transformation is more than just a rebrand; it’s about delivering an expanded range of complementary products and solutions for our customers,” said Paul Koenig, CEO of Pelco. “Each company within Pelco Solutions brings unique strengths and proven expertise. Together, we are building upon a shared commitment to innovation, quality, and exceptional service.”

Koenig illustrated the synergy of the partnership, “think of Pelco Solutions as a robust tree – Pelco and Component Products form the strong foundation with our poles, bases, and mounting products, while PedSafety, TraffiCalm, and Novax extend our reach with specialized technologies that enhance safety and accessibility across infrastructure.”

 

Combined Sales Force Benefits

A single sales force representing a family of brands delivers significant benefits for our customers, including smaller sales territories offering distributors more frequent interactions with a single point of contact who is an industry expert across multiple brands. This expert works directly with the distribution network to ensure that the most appropriate solutions are provided to meet their needs.

 

The Rebrand

Pelco has undertaken this comprehensive rebranding initiative to unify the Pelco Solutions family. While the rebrand introduces new logos and visual identities, it reinforces a cohesive identity across all brands while acknowledging the array of operational changes we have implemented that result in our operating as a single entity. Pelco Solutions is positioned as a one-stop shop for traffic management solutions, leveraging each brand’s expertise to enhance pedestrian and roadway safety.

 

The Pelco Solutions Family of Brands:

  • Pelco Products, Inc. (Edmond, OK)
    • An industry leader in traffic and utility infrastructure providing innovative solutions across North America, Pelco is committed to delivering exceptional service, superior quality, and innovative products at a fair price.
  • TraffiCalm (Post Falls, ID)
    • A premier manufacturer of advanced radar speed signs, variable speed limit signs, LED sign enhancements, and RRFB’s to improve pedestrian safety at mid-block crossings, TraffiCalm upholds the highest quality standards, designing cost-effective products that exceed government certifications, withstand harsh conditions, and maximize efficiency.
  • PedSafety (Boise, ID)
    • An innovative manufacturer of specialized pedestrian safety solutions, PedSafety serves the broader mobility market with products that enhance safety and accessibility for pedestrians, cyclists, and public transit users.
  • Component Products, Inc. (Elmhurst, IL)
    • A top manufacturer of traffic signal and light pole products, Component Products is committed to providing customers with robust products characterized by superior workmanship, speedy deliveries, and friendly, knowledgeable customer service.
  • Novax Industries Corporation (Delta, BC – Canada)
    • A leading innovator in traffic flow management particularly focused on safety solutions for drivers, passengers, and pedestrians, Novax blends established systems with novel cutting-edge solutions that result in enhanced road safety for all users.

 

For More Information or Questions, Please Contact:

Paul Koenig
Pelco Solutions
(405) 340-3434

Pelco Solutions: The future of traffic and pedestrian safety.