Pelco Announces Strategic Rebranding Initiative
Pelco Products Inc., a leader in traffic hardware manufacturing, proudly announces the formation of Pelco Solutions—a significant step in the company's evolution. This strategic initiative combines the market-leading brands of Pelco, PedSafety, TraffiCalm, Component Products, and Novax into a single comprehensive company.
By formally uniting teams from across its family of brands into a single entity, Pelco Solutions leverages deep industry knowledge, market-leading product developments, and sales expertise to provide holistic solutions for traffic and pedestrian management and safety across the United States, Canada, and global markets. Pelco Solutions stands poised as the industry leader, ready to redefine the future of driver and pedestrian safety.
A Message from the CEO
"This transformation is more than just a rebrand; it's about delivering an expanded range of complementary products and solutions for our customers," said Paul Koenig, CEO of Pelco. "Each company within Pelco Solutions brings unique strengths and proven expertise. Together, we are building upon a shared commitment to innovation, quality, and exceptional service."
Koenig illustrated the synergy of the partnership, "think of Pelco Solutions as a robust tree – Pelco and Component Products form the strong foundation with our poles, bases, and mounting products, while PedSafety, TraffiCalm, and Novax extend our reach with specialized technologies that enhance safety and accessibility across infrastructure."
Combined Sales Force Benefits
A single sales force representing a family of brands delivers significant benefits for our customers, including smaller sales territories offering distributors more frequent interactions with a single point of contact who is an industry expert across multiple brands. This expert works directly with the distribution network to ensure that the most appropriate solutions are provided to meet their needs.
Key advantages of our unified sales approach:
- Streamlined communication with a single point of contact
- Comprehensive expertise across all brand offerings
- More frequent customer interactions through optimized territories
- Enhanced solution customization based on complete product portfolio
- Improved project coordination across multiple product categories
The Rebrand
Pelco has undertaken this comprehensive rebranding initiative to unify the Pelco Solutions family. While the rebrand introduces new logos and visual identities, it reinforces a cohesive identity across all brands while acknowledging the array of operational changes we have implemented that result in our operating as a single entity.
Pelco Solutions is positioned as a one-stop shop for traffic management solutions, leveraging each brand's expertise to enhance pedestrian and roadway safety. This unified approach ensures that customers benefit from the collective innovation, quality standards, and service excellence that each brand brings to the table.
The Pelco Solutions Family of Brands
An industry leader in traffic and utility infrastructure providing innovative solutions across North America, Pelco is committed to delivering exceptional service, superior quality, and innovative products at a fair price.
A premier manufacturer of advanced radar speed signs, variable speed limit signs, LED sign enhancements, and RRFB's to improve pedestrian safety at mid-block crossings, TraffiCalm upholds the highest quality standards, designing cost-effective products that exceed government certifications, withstand harsh conditions, and maximize efficiency.
An innovative manufacturer of specialized pedestrian safety solutions, PedSafety serves the broader mobility market with products that enhance safety and accessibility for pedestrians, cyclists, and public transit users.
A top manufacturer of traffic signal and light pole products, Component Products is committed to providing customers with robust products characterized by superior workmanship, speedy deliveries, and friendly, knowledgeable customer service.
A leading innovator in traffic flow management particularly focused on safety solutions for drivers, passengers, and pedestrians, Novax blends established systems with novel cutting-edge solutions that result in enhanced road safety for all users.
What This Means for Our Customers
The formation of Pelco Solutions represents a commitment to providing more comprehensive, integrated solutions for traffic and pedestrian safety challenges:
- Expanded Product Portfolio: Access to the complete range of traffic management solutions from infrastructure to advanced technology systems.
- Streamlined Procurement: Work with a single company for multiple product categories, simplifying ordering and project coordination.
- Enhanced Technical Support: Benefit from combined expertise across all product lines for more comprehensive project solutions.
- Consistent Quality Standards: All brands maintain their commitment to excellence under the unified Pelco Solutions umbrella.
Looking Forward
This strategic rebranding positions Pelco Solutions to better serve the evolving needs of the traffic safety industry. By combining the specialized expertise of each brand with unified operations and sales support, we're creating new opportunities to enhance road safety and improve infrastructure efficiency.
Our customers can expect the same high-quality products and exceptional service they've come to rely on, now with the added benefit of comprehensive solutions and streamlined communication. This transformation strengthens our ability to support projects of all sizes, from simple installations to complex infrastructure upgrades.
Contact Information
For More Information or Questions, Please Contact:
Paul Koenig
CEO, Pelco Solutions
(405) 340-3434
Pelco Solutions: The future of driver and pedestrian safety.